MakieLab named as Europas finalist

The Europas shortlist was announced yesterday - we’re on it, and we’re thrilled to bits!

Here comes our first press release of 2013 …

For immediate release

MakieLab named as Europas finalist
London-based producer of Makies shortlisted for ‘Best Gaming or Social Games Startup’ at European tech “Oscars”

LONDON — 10 JANUARY, 2013 — From a starting pool of over 1000 European companies, MakieLab has been selected as one of ten finalists in the ‘Best Gaming or Social Games Startup’ category at the Europas awards, to be held in Berlin on 21st January.

MakieLab is a 3D-printed toys and games startup, and its first product, Makies™, allows users to create, customise and order a unique 3D-printed poseable doll at makie.me. Since alpha launch in May of last year, Makies has been showcased at a variety of events including WIRED 2012, Future London, The Wired Pop-Up Store, and has been featured on CNN, CNBC, Sky News, The BBC, Reuters and the Financial Times.

The Europas will kick off an exciting 2013 for the company, with an app release planned for early February, a mobile game tracking for early summer, and further expansion of Makies toys, customisation options, and accessories throughout the year. MakieLab’s second product is already in development with partners.

The complete Europas shortlist can be found at http://www.theeuropas.com/shortlists. For more information about MakieLab and Makies, please visit makielab.com.

About MakieLab
MakieLab is a London-based company making internet-connected customisable playthings. Formed in 2011, MakieLab has created technology to create physical toys from digital game objects, starting with avatars. Its first product, MakiesTM, is a world-first: a customisable 3D-printed plastic action figure.

Future products include expansion of MakiesTM to include colours, more 3D-printed accessories, apps and a game. A second toy-game product targeted at the 8+ market is also planned for 2013.

Martha Lane Fox is the Chair of MakieLab, and its investors are Lifeline Ventures, Sunstone Capital and Anime Virtual Ltd.

www.makielab.com
@makielab

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Press contact
pr AT makielab.com

Alice and Luke will be attending the ceremony. Ping if you’d like to meet up!